Marketing approaches aim to create close communication with customers, and this has led to a rapid shift in focus from mass to segment and now individuals as targets. Particularly in the personalized printing field, the issue of how to effectively deliver added value is attracting attention—as is the requirement to provide improved information management from the perspective of ensuring compliance with personal information protection laws.
The Truepress Jet520 Advanced answers these challenges. This system provides a high-level balance of speed and quality, and addresses the important themes of one-to-one marketing and work requiring an ultra-fast turnaround.
It enables your company to deploy various applications strengthened by the value-added features of full-color variable printing. The result: greatly expanded business opportunities.
The Truepress Jet520 Advanced is excellent for use in creating promotional tools. No longer mass-produced materials, direct mail can now provide individually tailored information, in full color. Better response can be expected.
High-quality books of any quantity, even small lots, can be printed with a short lead time. SCREEN offers high-quality book binding with excellent print quality.
Full-color information segmented according to an individual's gender, age, and occupation can now be added to credit card bills and other invoices, which have an extremely high opening rate.
The Truepress Jet520 Advanced can produce school study materials, such as practice questions, progress reports, and study guides, that are tailored to the needs of individual students.
The Truepress Jet520 Advanced is perfect for the production of product manuals with a heavy page volume and full-color pages, when only a limited number of prints are required. It also eliminates the need for expensive stock inventory of manuals that become out-dated.
Newspapers & free papers
Information on printed media, such as articles and advertisements can be regionally optimized and be printed in just the quantities required. This approach is attracting attention as a new newspaper business solution.