Home > News > SCREEN GP Accelerates Expansion into Chinese Digital Press Market
– Wins Order for High-speed Roll Type Inkjet Presses from Group Company of Major Chinese Publisher –

SCREEN GP Accelerates Expansion into Chinese Digital Press Market
– Wins Order for High-speed Roll Type Inkjet Presses from Group Company of Major Chinese Publisher –

Kyoto, Japan – January 28, 2016 – SCREEN Graphic and Precision Solutions Co., Ltd. (SCREEN GP) has received a major order from CNPIEC Digital Printing Co., Ltd., a member company of China's largest book import/export group, China National Publications Import & Export (Group) Corporation. The order comprises eight digital printing systems for four lines and includes SCREEN GP's cutting-edge Truepress Jet520HD high-speed roll type inkjet press.

SCREEN GP and CNPIEC Digital Printing have also concluded a partnership agreement that will form the basis for a mutually beneficial strategic relationship. Under the terms of the agreement, SCREEN GP will initially provide CNPIEC Digital Printing with technical support as it works to expand its digital printing business. SCREEN GP will also utilize CNPIEC Digital Printing's facilities to develop promotional campaigns that accelerate its sales strategies for China and the rest of Asia.

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Signing ceremony 
www.screen.co.jp/eng/press/download/GPN160128.zip 


In recent years, the rapid adoption of the Internet and digital devices has had a significant impact on the printing industry. These changes have caused a transition from high-volume runs of uniform materials to specialized production of small lot and personalized items.

The Chinese print market has also been experiencing the effects of the country's swift economic development and changing consumption patterns. Further diversification of print media and an increasing requirement for on-demand publishing are anticipated, and this expansion is expected to increase distribution of digitally printed materials by 10.4%* in the period from 2014 to 2019.

Based on these trends, SCREEN GP has intensified its efforts to increase sales of digital presses in the Chinese market. This expansion is led by the highly advanced Truepress Jet520HD, a high-speed roll type inkjet press that delivers color quality approaching offset printing.

Following a recent evaluation of the print quality provided by the Truepress Jet520HD and Truepress Jet520EX Advanced, a dedicated monochrome press, CNPIEC Digital Printing concluded the models offered significant advantages that could drive the growth of its digital printing business. As a result of this assessment, it has now made the decision to install these digital printing systems on a total of four lines.

Additionally, in December 2015, SCREEN GP and CNPIEC Digital Printing signed a foundational contract that established a mutually beneficial strategic relationship between the two companies. Under the agreement, SCREEN GP will provide CNPIEC Digital Printing with comprehensive support, particularly in relation to technical aspects. This technical support will benefit CNPIEC Digital Printing immediately as it works to expand its digital printing operations and in the near future as it implements a plan to establish a further five operational sites within the mainland Chinese market.

With cooperation from CNPIEC Digital Printing, the recently established strategic relationship will also provide a springboard for SCREEN GP to pursue its planned business expansion into the Chinese and wider Asian markets. SCREEN GP will continue to focus on the development of solutions that meet the diverse needs of the printing and publishing industries and, through these efforts, contribute to their future growth.



Comments by Pod. Guo, President of CNPIEC Digital Printing Co., Ltd.
CNPIEC handles a wide variety of publications that require high-quality printing, including many well-known foreign books. However, for many years, we have struggled to find a system that is capable of producing the appropriate number of copies in a timely fashion without compromising on quality. Following a recent evaluation of various cutting-edge digital systems, we have decided to install SCREEN GP's Truepress Jet520HD. No other model comes close to matching its exceptional print quality. We were also impressed by the technical support provided and have every confidence SCREEN GP is an ideal partner for our planned expansion into on-demand publishing. Our new systems will certainly provide us with the ability to handle publications for both the domestic and international markets. They will also allow us to utilize applications that target individual consumers with variable and small lot printing, as we work to expand our overall printing business.


Comments by Katsuhiko Aoki, President of SCREEN Graphic and Precision Solutions Co., Ltd.
Since its launch in 2006, the Truepress Jet520 series has driven the growth of our print on demand business and we have now shipped a total of more than 950 systems to countries all over the world. The cutting-edge Truepress Jet520HD combines all of the technical expertise and knowhow we have accumulated in the development of our digital printing business. SCREEN GP is extremely proud of CNPIEC's strong endorsement of the Truepress Jet520HD and its decision to install this system and other SCREEN models (total of eight systems) on four of its printing lines. We intend to progressively strengthen the strategic partnership agreement signed with CNPIEC Digital Printing as we expand our print on demand business in the Chinese market. As always, our wider goal is to contribute to the development of the publishing industry and overall printing industry.


■CNPIEC Digital Printing Co., Ltd.
CNPIEC Digital Printing was established in 2014 by the China National Publications Import & Export (Group) Corporation as a group company targeting the development of print on demand operations. Its parent corporation was established in 1949, primarily to handle the import and export of various publications. The corporation is currently responsible for a wide range of additional businesses, including the organization of book and art-related exhibitions as well as real estate and finance activities. In terms of its publishing operations, the corporation is China's largest importer/exporter of books. It currently holds a 70% share of the nation's import market and 40% share of its export market.



* Comparison of annual averages for sales figures. Based on a survey performed by InfoTrends in 2015.


Contact:
SCREEN Graphic and Precision Solutions Co., Ltd.
+81-75-414-7610
screen.co.jp/gp/




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